September 16, 2020
When was the last time you updated your website? Between running our non profits and scrambling to update our social media, it is easy to overlook updating our websites. Although, I agree that keeping our social networks up to date is essential for anyone’s business, your professional website is what sets you apart from the rest and what will bring in the leads for the long haul. Below, we have compiled a list of 5 quarterly things that every nonprofit should plan on updating on their website.
All of our websites for nonprofits are designed with a captivating introductory statement and banner image. This top section quickly lets the user know who you are and what your mission is. With time and distractions working against you, websites only have 50 milliseconds to make a good first impression. This means that your introduction statement should always be captivating and relevant to your services and voice, as well as visually appealing to your audience.
As businesses grow, so do their services. Making sure that your services always reflect your nonprofit’s goals is imperative to your success. One way to keep track of your mission is to have quarterly meetings with your team to revisit your nonprofit’s goals. This will help bring clarity to enable you to highlight your offerings on your website, and to come up with a clear call to action for your audience.
There are so many times where I’ve landed on a website only to come across an image too pixelated to see clearly or a link that leads me to a broken page. I usually make the assumption that if the website’s owner cannot keep up with these small details on their own website, I cannot trust them with keeping up with my business as a possible client. Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device. Ensuring that these small details are working and visually displaying well on your website across all devices will ensure that you do not lose your audience.
Testimonials have an 89% effectiveness and are one of the easiest items that you can update on your website to help your nonprofit. Testimonials from clients bring in trust and assurance to your potential donors or volunteers. Donors want to see how your nonprofit has impacted the community that you serve, and nothing is as powerful as reading it directly from someone who has benefited from your services. Have you recently worked on an event that helped bring in a large sum of donations to your clients? Or have you recently helped sponsor an initiative that served the community? These are all good opportunities to seek testimonials. Taking a couple minutes to update your website every quarter with brief and powerful testimonials is an investment in time that you will not regret.
2020 has become the year where so many businesses have had to figure out new ways of managing their workflow and operations. With these new ways, having a response regarding the Covid Pandemic is a new essential for all businesses. With the majority of people feeling uncertain about the future and how to go forward with what we know to be familiar, having a message regarding how you are handling Covid and any new precautions that your organization has taken, will be seen as proactive and attentive. We have found that the best location for a Covid Message is at the top of your website, so that there is no question on where it’s to be found. Of course, this update is exclusive to times during a pandemic, but something that is very helpful for your audience.
In a digital world where everything is calling for your attention, you want to make sure that your website is set up for success. Making sure that these 5 points are always updated and relevant to your business, your users will be able to achieve what they need through your website.
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Yasmin is the Creative Director at Mindful Creative and has spent the past 8 years helping diverse clients in design, art direction, photography and UX design. Yasmin loves binging on Bravo, Forensic Files, baking and spending time with her family.