Mindful Creative created a campaign video and website to inspire the El Paso community to give to the new emergency shelter. The website made it easy for visitors to donate and understand why a new shelter was necessary. CASFV staff also used the video during 1-on-1 donor meetings to help generate excitement and explain how the donations would be used. The website was a collaboration with advertising agency Sanders\Wingo.
Digital Strategy
Website
Video
Online Donations
E-Newsletters