Medical Center of the Americas Foundation

WEB, STRATEGY, PRINT, PHOTOGRAPHY

The Medical Center of the Americas Foundation is a non-profit organization based in El Paso, Texas tasked with developing a growing hub of innovation for the region’s healthcare and biomedical industries —from delivering health care education and training for the region’s workforce to commercializing biomedical research and innovations.

www.mcamericas.org

The challenge

The MCA Foundation had a website that no longer reflected the priorities and branding of the organization. The website had become cluttered with a variety of messaging and it was not clear what a visitor could do on the website. They needed a new online strategy for marketing their individual programs to local and out-of-town individuals. Additionally, they required new print materials to go along with their refreshed website and online branding.

results

Mindful Creative developed a new online strategy that involved creating a ”family” of four websites that allows the MCA Foundation to better market their organization’s distinct offerings. By targeting individual audiences with unique messaging and calls-to-action, the MCA Foundation is better positioned to grow, adapt and measure the success of each of the organization’s initiatives.

services

Website
Print Collateral
Digital Strategy
Online Donations
E-Newsletters
Quarterly Reviews
Photography